Art Institute of Pittsburgh Penn Avenue, Pittsburgh, PA Studied design for 1 year
Experience:
Midstate Tool & Supply Inc., Altoona, PA Marketing Manager - October 2012 Present
Design and manage quarterly production of a 64-page tool catalog, featuring key products from our 300-manufacturer selection, distributed to 15,000+ customers.
Created and managed 10+ websites serving customers, vendors and internal teams, expanding the company's digital marketing infrastructure and expanding the reach of our print catalog with online versions adapted to various target markets.
Oversight of all materials presenting the identity, message and brand of this wholesale organization.
For seven years, our team produced all media and materials for a large in person event. In 2018, I led the creation of a fully virtual online trade show, expanding customer engagement from a regional audience to participation from across the nation and from 4 additional countries. This initiative significantly increased our digital reach and positioned the company to remain resilient and effective during the COVID 19 disruption.
Led the marketing team to develop integrated product marketing campaigns across print, digital, video and web channels, translating complex technical products into accessible visual communications.
Presented at live trade shows and online events, communicating product and marketing information to customers, vendors and industry audiences.
Idea Mover, Altoona, PA Owner / Designer December 2003 to October 2012 (Currently Freelancing)
Produced branding assets, media and marketing collateral for clients across various industries.
Implemented responsive design strategies for client websites.
Collaborated with media outlets to launch integrated campaigns.
Designed projects for a leading maker of holiday outdoor displays. Finished displays were featured at numerous major entertainment venues including Hershey Park.
Created all media for online and DVD-based learning / training projects.
A.I. Generation of images and videos.
Community Service:
Trail Life USA Troop PA-3252 Altoona Alliance Church, Altoona, PA Volunteer Public Relations Chairperson June 2024 to the Present
Serving as a local board member for Troop Committee.
